Constructive criticism of the Houston Muay Thai scene.
First off I’d like to take a moment to thank Michael Corley for his hard work and efforts to kick start Muay Thai in Houston again.
Secondly, I’m the type of person that likes to trouble shoot and fix problems. I’m not the complaining type, because time spent complaining is time that could have been spent identifying, analyzing and implementing a corrective action. anything I am writing here is solely from a constructive business stand point as a Quality auditor, to help my team grow and do better. Perhaps these are some good tools to help us all of us in the Houston Muay Thai community build and grow the sport of Muay Thai.
Often my fighters/teammates and myself fight out of town. this puts us as the antagonist in the story of the night. promoters often bring us in to fight their local town/state hero’s, and this is how they sell tickets. we’re the bad guys, and our opponent is the good guy. So it’s easy to forgot and get spoiled by not having to sell tickets. so I wrote the following, as a corrective action document that I am implementing with my team; anyone else is welcome and free to use it to communicate clear guidelines and expectations to0 their boxers.
I believe the two biggest things that MMA has gifted to the sport of Muay Thai, one is the addition of science methods such as strength and conditioning. second, how to brand and market yourself. So as Muay Thai fighters we need to take a page from the MMA community’s play book and learn how to grow our audiences and fan bases.
The following is a living document, that we all need to continue to improve.
Goal: The continuing success of Muay Thai and kickboxing.
Objective: To help Muay Thai Kingdom continue to be a success by facilitating revenue and fiscal growth through building team work and fighter-promoter communication.
This is a set of clear guideline as to what is expected of every participant in Muay Thai Kingdom or any combat sport. As you may or may not know, hosting combat sporting events are financially a high risk and very costly for promoters. Our goal is to continue to provide fighters with an opportunity to compete Muay Thai and Kickboxing in our own home town of Houston Texas by meeting the promoter half way, and producing a return on their investment. In order to continue to make this happen, Muay Thai Kingdom must continue to be a financial success by insuring audience pre-fight commitment, and we need your help and commitment to make that happen.
Outlined are some key hurdles, and strategy to addressing them.
- Fighter turn over
1.2 Medicals not in on time
1.3 Social media Fighters (Booking fights because it’s cool with no intent of following through)
- Ticket sales and audience turn out.
2.2 Low audience pre-fight commitment
2.3 Participant’s not understanding the need to push that commitment
Our goal is to understand these problems and overcome them through working with you as a team.
Expectations (per each participant):
- You must secure audience pre-fight commitment by selling a minimum of 30+ tickets.
1.2 If there are two members of your gym participating, then your team’s obligation is 60+ tickets; three members participating, then 90+ and so on.
- Medicals submitted in a quick and timely fashion.
- Show up to weigh-ins at weight.
- Keep your promise and follow through with the fight.
- Proof of 30+ tickets sold must be shown prior to 15 days before the event.
- Medicals must be submitted to the state or promoter before participants are placed on the card line up.
- Pulling out from the fight must be done prior to 30 days before event.
- Before you make any decisions, please consult your trainer first.
- MTK has provided you with Tickets to help secure audience pre-fight commitment.
- Your gym and family are full of people that would love to come see you compete.
- Your work place and neighborhood is full of combat sports fans
- Put up flyers at local stores and shops.
- Utilize social media and hashtags #MuayThaiKingdom to spread the word and market the event
- Easy script: Would you like to go see some fights?
6.2 Yes. Tickets are $35.00, how many would you like?
6.3 No. No problem; let me know if you change your mind.
- Family script: Would you support me by coming to MTK?
7.2 Yes. Tickets are $35.00, how many would you like?
7.3 No. No problem; let me know if you change your mind.
- Participant’s that insure audience pre-fight commitment via tickets are rewarded with insured placement and higher rankings in most combat sports organizations system. This means that the more you can sale, the more likely you are to have a shot at a Championship Title.
- Teams/Gyms that insure large audience pre-fight commitment get preference in booking status.
- Participant’s that refuse to or fail to meet basic expectations risk losing Title and rank, or worse… black-listing from future events.
It sound rather silly, and is considered a given for most fighters that have been in the scene for a long time. however, there is no marketing training manual for starting fighters. any and all ideas to help make this a success are welcome.